#ogilvychange Applies Behavioural Insights to Help People Come to Terms with Loss
https://www.pimpmycause.org/content/information/blog/ogilvy-change-applies-behavioural-insights-to-help-people-come-to-terms-with-loss
Good Grief
A Marketing Society Discussion: What happened when Ogilvy Change and Pimp My Cause decided to do a pro bono intervention for CEDAR CIC? As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team – led by Rory Sutherland – has been brave enough to tackle one of the greatest possible challenges.
